Selected work / Confirm Biosciences
Complex products.
A clearer path forward.
A product-focused website that connects diagnostic testing, national brands, and private-label capabilities with a clear route to the right information and the right team.
Visit the website ↗At a glance
Client
Confirm Biosciences
My role
Designer & developer
Platform
WordPress
Focus
Diagnostics / B2B products
Product discovery and a clear distinction between national-brand products and private-label services.
The project story
Show the products.
Explain the partnership.
Confirm Biosciences serves visitors with different priorities: exploring a product category, evaluating a private-label partner, or finding support for an existing business relationship.
01 / The context
Organize the offer around visitor intent.
The homepage introduces national brands and private labeling as two distinct paths. That separation helps visitors choose where to start, while the wider site gives product information, company expertise, and customer resources their own places in the navigation.
02 / The structure
Make a broad catalog approachable.
Products are grouped into drugs-of-abuse testing, infectious diseases, and women’s health. The visual product presentation connects packaging with supporting capabilities such as fulfillment and customer support, so the site communicates more than a list of individual tests.
03 / The experience
Bring business context into the experience.
Private-label information, team and company pages, training resources, and an order-portal link support different stages of the customer relationship. The navy-and-yellow design keeps product imagery prominent, while repeated contact opportunities give prospective partners a direct next step.
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More work. More partnerships.
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need to do next?
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